Design Leadership for strategic impact & human-centered innovation.
I partner with enterprise leaders to evolve operating models, strengthen innovation governance, and build design and product capabilities for sustained advantage.
Transformation Outcomes
Measured Impact
Key outcomes from large-scale transformation engagements, demonstrating how strategic design leadership and organizational alignment translate into measurable enterprise performance.
(7-Eleven, Inc.)
(Yum! Brands, Inc.)
Sectors: Healthcare, Retail, Technology, Finance, Energy, Food Service, Consumer Goods
Advisory Domains
The Enterprise Transformation Framework
A holistic approach to enterprise transformation — aligning operating models, governance, leadership, and infrastructure to drive sustained advantage across products, teams, and technology ecosystems.
Operating Model
Transform design and product organizations into governance-led, performance-aligned units that deliver enterprise value and shift from tactical outputs to strategic outcomes.
Innovation Governance
Implement frameworks and guardrails that allow leadership to safely scale innovation and intelligent systems while maintaining architectural sanity, brand integrity, and long-term performance.
Leadership Enablement
Elevate design and product from service functions to board-visible drivers of strategy, providing leadership with clarity, data, and narrative to secure alignment and investment.
System Architecture
Modernize complex legacies into predictive, scalable ecosystems that reduce operational drag, consolidate fragmented portfolios, and create superior customer and enterprise value.
Design Capability
Install the multi-brand, multi-product design substrates that unify fragmented experiences into a single, high-performance digital presence.
Case Studies
Featured Outcomes
A selection of multi-year case studies delivering board-level results across global enterprise ecosystems.
Google LLC
Data-Driven UX Strategy
Reducing operational costs by $1M+ through streamlined hardware support journeys, visual-first troubleshooting, and journey forensics.
$1M annual savings, improved FTR and CES metrics
View Case Study
7-Eleven
Enterprise Digital Transformation
Modernizing legacy environments for 10,000+ stores, driving 11M new loyalty members, and unifying multi-brand customer engagement.
29M to 40M members in 18 months, cloud-based agility
View Case Study
Yum! Brands
Multi-Brand Operations Strategy
Architected a unified digital orchestration layer for KFC, Pizza Hut, and Taco Bell, scaling to 25,000 locations globally by 2025.
Unified design system, improved forecasting, elevated Ops scores
View Case StudyTestimonials
What Leaders Say
"Luis brought strategic clarity to our most complex product challenges. His ability to translate technical constraints into elegant user experiences while maintaining executive alignment is unmatched."
Shashikan R.
VP of Digital Experience, Technology Company
"His leadership transformed our design organization from reactive execution to strategic innovation. The design systems and governance frameworks he established continue to accelerate our product development."
Patrick C.
Director of Product, Fortune 500 QSR Chain
Enterprise Clients
Trusted by Industry Leaders
Architecting Enterprise Advantage
The conversation begins with strategic alignment. From operating model evolution to innovation governance, I partner with leadership to secure long-term performance and build high-performing organizations.