Design Leadership Rooted in
Strategic Impact and
Human-Centered Innovation
For over 25 years, I've transformed complex business challenges into intuitive digital experiences that drive growth, streamline operations, and empower users across global enterprise ecosystems.
The Journey
My path in design has always been guided by a singular conviction: that the most powerful solutions emerge at the intersection of human needs, business objectives, and technological possibility. I don't just design products; I design systems of value that enable organizations to thrive in an increasingly complex digital landscape.
From pioneering early digital interfaces to leading multi-disciplinary teams through large-scale enterprise transformations, I've learned that true leadership isn't about having all the answers—it's about asking the right questions, fostering a culture of radical curiosity, and creating the safety for teams to do their best work.
Today, I partner with executive leadership to define product visions, establish design governance, and build high-performing organizations that view design not as a service, but as a core competitive advantage.
"Design is not a department. It's a mindset that prioritizes clarity over complexity, empathy over ego, and measurable outcomes over aesthetic assumptions. My role is to bridge the gap between vision and execution, ensuring every pixel serves a purpose."
Career Milestones
Strategic Design Leader / Consultant
2022 — PresentIndependent Executive Counsel
Partnering with leadership teams at global enterprises to navigate digital transformation, implement AI-enhanced design workflows, and architectural design systems for scale.
Head of Product Design
2020 — 2022Global Enterprise Technology Firm
Led a multidisciplinary global design organization, scaling our capabilities to meet the demands of Fortune 500 clients while maintaining high standards of UI/UX excellence.
Director of Experience Strategy
2019 — 2020Enterprise Digital Agency
Shaped digital strategy for some of the world's most recognizable brands, focusing on large-scale platform migrations and strategic experience roadmapping.
Product Design Consultant
2015 — 2019Global Consulting Firm
Principal Experience Designer
2009 — 2016USA Financial Services
Design Lead
2002 — 2009Global Online Network
Web Designer
1996 — 2002Early-Stage Technology Ventures
Areas of Deep Expertise
Design & Innovation Strategy
Architecting long-term visions that align product capabilities with emergent market opportunities.
Product Experience Strategy
Defining cross-platform experiences that bridge the gap between complex functionality and user needs.
AI-Enhanced Design
Integrating agentic AI and machine learning into the design process to create adaptive, intelligent interfaces.
Design Systems & Governance
Building scalable systems and operational frameworks that ensure consistency and speed for global teams.
Performance Leadership
Fostering cultures of growth, accountability, and excellence within large-scale design organizations.
Enterprise Transformation
Leading organizations through the strategic shift toward experience-centric business models.
Leadership Philosophy
Design for Outcomes, not Just Deliverables.
True success is measured by the impact on business metrics and user satisfaction, not by the volume of Figma files or documentation produced.
Scale Through Systems, not Just Headcount.
Efficiency and consistency come from robust governance and automated workflows that empower designers to focus on high-value creative work.
Radical Transparency Builds Relentless Trust.
Open communication and shared data across departments are the foundations of effective cross-functional collaboration and executive alignment.
Continuous Learning is a Competitive Advantage.
In a rapidly evolving technical landscape, the ability to adapt, experiment, and master new paradigms is the most valuable trait a design team can possess.
Skills & Tools
Strategic Leadership
Design Operations
Experience Strategy
Research & Analytics
Tools
Technical
Education
Bachelor of Business Administration (BBA)
Strategic Management
Bachelor of Science (BS)
Information Technology
Bachelor of Fine Art (BFA)
Visual Communications & Design
Beyond the Work
When I'm not architecting enterprise solutions, you'll likely find me exploring how AI is reshaping our industry, mentoring the next generation of design leaders, or reading about organizational design.
Let's Connect
Whether you're looking to scale your design organization or need a strategic partner for your next transformation, I'd love to discuss how my experience can drive impact for your business.
Schedule a Conversation