Transforming Enterprise
Complexity into
Strategic Advantage
Through Design
Delivering AI-enhanced experiences and unified product ecosystems for Fortune 500 companies and global market leaders.
By the Numbers
Industries: Healthcare, Retail, Technology, Finance, Energy, Travel, Food Service, Consumer Goods
Strategic Design Leadership for Enterprise-Scale Impact
AI-Enhanced Product Strategy
Pioneering AI-driven workflows and predictive UX frameworks that build user trust, accelerate delivery, and unlock competitive differentiation across complex product ecosystems.
Organizational Design Excellence
Designing and leading high-performing design organizations (40+ practitioners), implementing design operations, governance frameworks, and scalable systems that elevate UX maturity enterprise-wide.
Measurable Business Outcomes
Driving quantifiable impact: $1.2M+ annual savings, 11M+ loyalty member growth, 25K+ location rollouts, and enterprise transformations affecting millions of users globally.
What Sets This Work Apart
Strategic Foresight
Translating complex business objectives into cohesive design strategies that align executive vision, operational realities, and user needs across multi-brand, multi-product enterprises.
AI & Intelligent Systems
Defining UX evaluation standards for LLM performance, designing human-in-the-loop frameworks, and establishing trust architectures for AI-assisted decision-making at scale.
Ecosystem Orchestration
Unifying fragmented experiences through cross-product design systems, shared interaction languages, and information architecture that supports seamless user journeys across platforms.
Executive Collaboration
Partnering directly with C-suite, VPs, and Directors to shape product vision, validate strategic direction, and deliver presentations that secure buy-in for design-led transformation.
How I Partner with Enterprise Organizations
Strategic UX Leadership & Organizational Design
Building high-performing design practices, establishing design operations frameworks, and elevating organizational UX maturity.
Learn MoreProduct Experience Strategy & Roadmapping
Defining product vision, orchestrating unified ecosystems, and aligning cross-functional teams around data-driven design strategies.
Learn MoreAI-Enhanced Experience Design
Designing intelligent systems, establishing AI evaluation frameworks, and creating predictive UX patterns that build user trust.
Learn MoreEnterprise Digital Transformation
Leading end-to-end redesigns, modernizing legacy systems, and orchestrating omni-channel experiences that drive adoption and efficiency.
Learn MoreSelected Work
Strategic design solutions delivering measurable impact across enterprise ecosystems
Google LLC
AI-Driven Developer Workflows
Pioneering AI evaluation standards and intelligent system design for Google's internal productivity platform, accelerating delivery and preserving user trust.
Enhanced developer efficiency, established LLM UX evaluation framework
View Case Study
7-Eleven
Enterprise Digital Transformation
Led comprehensive transformation driving 11M loyalty member growth, modernizing 10,000+ stores, and unifying customer engagement across digital touchpoints.
29M to 40M members in 18 months, streamlined operations
View Case Study
Yum! Brands
Multi-Brand Restaurant Management
Architected mobile-native super-app unifying workflows across KFC, Pizza Hut, Taco Bell, scaling to impact 25,000 restaurants by 2025.
Unified design system, improved forecasting, elevated operational scores
View Case StudyWhat Leaders Say
"Luis brought strategic clarity to our most complex product challenges. His ability to translate technical constraints into elegant user experiences while maintaining executive alignment is unmatched."
Shashikan R.
VP of Digital Experience, Technology Company
"His leadership transformed our design organization from reactive execution to strategic innovation. The design systems and governance frameworks he established continue to accelerate our product development."
Patrick C.
Director of Product, Fortune 500 QSR Chain
Trusted by Industry Leaders
Let's Explore How Strategic Design Can Transform Your Organization
Whether you're scaling design operations, modernizing legacy systems, or pioneering AI-enhanced experiences, I partner with enterprise leaders to deliver measurable outcomes.